WHEN PRIVATE COMPANIES ACKNOWLEDGE THE NEED FOR CHANGE...
"it is an indisputable fact that the word savage was used as a racial slur to describe Native American and Indigenous people for a period of time — and is still used today by some racist people. It is a fact that this word is still deeply offensive and hurtful to many people. And recognizing that fact is what ultimately brought us to the decision to change our name."
—Todd Curran, Founder, VII Apparel Company
"Savage is a word with a troubled history and it was a mistake to celebrate that in our naming. We are truly sorry for the ignorance and haste of choosing it, and any harm or discomfort it may have caused any of our guests and community" - SHIFT Restaurant