Status: Active

Established: 1855

Indian image removed from their logo on Facebook, still remains on website.

"“The company has, and continues to use the stereotypical head of an American Indian to convey ‘savage’ in its company logo despite complaints about the racism of connecting American Indians with ‘savage,’” wrote Dr. John Low."

“We are not blind to the connotation that our company’s founding family name has when used with the image has for many people,” Parmley said. “In our current climate of social unrest and protests, this concern has taken a heightened interest by our company.”

Save Bros Co. shareholders voted on Saturday 10/17/2020 to retire the logo. Here is a copy if the email from the CEO of the company...

______________________________________________________________________________________________________________________________

"John,

We put the issue before all shareholders at our annual meeting on Saturday. We had 100% participation either virtually or by proxy. A lively discussion of this issue ensued with emotional and persuasive arguments for both retaining and retiring our logo... However, in the end, the majority favored retiring our logo in the long-term best interest of the company.

This change will not be immediate. We need to create a new logo that is symbolic of our company’s 165-year legacy. As a small business, we cannot ignore the expense to the company of this change, and after the design of our new logo, we will phase it in over the next year as we consume our inventory of printed materials and machinery labels.

Your campaign helped initiate the placement of this issue on this year’s annual meeting agenda... And although we have had absolutely zero communication of any kind from our industry members on this issue, the decision was based on the desire to not convey the perception that we may be a racist company in any way, as we are most certainly not. 

Bob Parmley

SAVAGE BROS. CO.

1825 Greenleaf Avenue, Elk Grove Village, IL 60007 U.S.A."